The Secret to Engaging and Converting New Prospects

Some people assume you're in business solely to make more money. For people with a greater purpose this assumption can be frustrating!

Building a business takes lots of time, energy and practice. Critically it also distracts you from doing what you set out to achieve in the first place.



When marketing becomes a chore, you lose sight of your vision.  Great marketing turns your vision into reality, it's never a barrier to change.

When you are great at what you do, why is it your prospects do not buy from you?

  • Thousands of other marketing messages drown out your message every day,
  • Conventional marketing language switches off prospects fast,
  • People are unaware they have the problem you solve
  • Customers become used to living with a problem you could have solved months, years or even decades ago.

Therefore, potential customers assume your solution is like all the rest!

You must choose from thousands of marketing approaches.

Choose the few that genuinely help you stand out and get the attention your business deserves.  This will drive the results you need to further your business purpose.

Positive results help your prospects turn effortlessly into happy buyers.  This is what I help you do, by showing you how to demonstrate value, nurture curiosity and build trust. 

Profit is no more the purpose of business than breathing is the purpose of life.

Attributed to John McKay, Economist

One of the proven ways to amplify your marketing is through the power of storytelling.  Successful business owners use the Magic of Stories to market and develop their businesses.

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Emma Gullon Freelance Writer

Interesting and Enlightening Experience

I’ve really enjoyed it today. I’ve always wanted to tell my own story, whether that be in front of a live group or even in a self-help book. And today I’ve just found out so much about my story that I never thought of like there’s a thread that runs through it with different aspects of the story that comes into one and I just never really considered it in that way before. So, it’s been a really interesting and enlightening experience.

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Shabari Monica Das World Vegan Market

Really Great Feedback

Oh, it was brilliant. Thank you Chris. You know, I learnt a lot actually about storytelling. It’s not something that perhaps I … yes I mean every day we tell stories, each and every one of us, we do tell stories but putting it in such a way to actually link your business, to link your, you know, one of your clients, in this case it was Sam, one of my virtual storeholders, it’s quite a skill and, you know, the feedback I got was very very useful in terms of the structure as well, I know it is something that I can work on, within the story there are actually quite a number of different stories that I can use for different audiences and yeah, you know, in terms of like delivering the story as well, you know, I felt that it was quite a difficult thing to perhaps you know bring out, although it is quite an emotional story where my storeholder Sam had everything destroyed, all her products destroyed in a storm and then I was kind of like her fairy godmother if you like. I was able to help her, to throw her a lifeline with my World Vegan Market but I think that, you know, I can perhaps structure it in a way where it can be even more powerful, so I want thank Chris Sissons for his really great feedback on that. So, thank you very much.

Business Storytelling: an Unfair Advantage?

We're all storytellers and every business owner tells many stories.  We're so used to storytelling that we become slapdash or don't even notice when we're telling a story. 

Stories are told in spoken or written words for an audience.  Notes you make from your life experience are not a story - they're your raw material.  Business storytellers, the ones who really want to make a difference, develop their skills in these three disciplines:

This way.  That way.

If you know exactly where you're headed ... it's no fun at all!

Find Stories

How do you find the raw material for your stories?  Explore past and contempary stories plus ideas from history, science, data, fairy stories ...

Tell Stories

This is where you take your raw material and craft it into compelling and transforming stories.  Stories that capture attention and hold it while you explain about your business.

Share Stories

The media you use to communicate your stories make a difference.  A move from spoken to written words (or vice versa), for example, makes a huge difference.  This is where you design your story-based marketing strategy.

What's Your Next Step?

Telling Stories: Making Business

Telling Stories is an opportunity to hear a business owner's story and offer feedback.  By helping others, you hone your storytelling skills.  Meets twice a month on Zoom.  Press the button to find the programme:

Find Tell Share Podcasts

Co-hosted by Chris Sissons of Market Together and Jemma Rosenthal of Creative Hearts, "Find Tell Share" covers all things storytelling with a different guest every month.  Press the button to find the recordings:

Coaching Options

SAMPLE Stories

from

£

80.00

Work out which Portfolio you need

  • Two stories about Personal Branding
  • One story about Real Work
  • Three coaching sessions
  • Email comments on revised stories

PORTFOLIOS

from

£

800.00


Build a Portfolio of stories for your Business

  • Ten stories and sessions in one of three streams
  • Choose (1) new or small business, (2) established business, or (3) Real Work
  • Email comments on revised stories

BESPOKE

from

£

50.00+

Assistance with your storytelling needs

  • From one-off story design for a book or keynote presentation
  • To work with your business to develop consistent stories across your staff

Fulltime

$

399.99

/year

Simpler, faster and more effective move

  • Working time 24/7 all days
  • Free Tea & Coffee
  • Max 15 team members
  • Superfast wifi
  • Free Kitchen

Private

$

599.99

/year

Simple, fast and just for you

  • Working time 24/7 all days
  • Max 15 team members
  • Superfast wifi
  • Exclusive help
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