The Secret to Engaging and Converting New Prospects
Some people assume you're in business solely to make more money. For people with a greater purpose this assumption can be frustrating!
Building a business takes lots of time, energy and practice. Critically it also distracts you from doing what you set out to achieve in the first place.
When marketing becomes a chore, you lose sight of your vision. Great marketing turns your vision into reality, it's never a barrier to change.
When you are great at what you do, why is it your prospects do not buy from you?
Therefore, potential customers assume your solution is like all the rest!
You must choose from thousands of marketing approaches.
Choose the few that genuinely help you stand out and get the attention your business deserves. This will drive the results you need to further your business purpose.
Positive results help your prospects turn effortlessly into happy buyers. This is what I help you do, by showing you how to demonstrate value, nurture curiosity and build trust.
Profit is no more the purpose of business than breathing is the purpose of life.
Attributed to John McKay, Economist
One of the proven ways to amplify your marketing is through the power of storytelling. Successful business owners use the Magic of Stories to market and develop their businesses.
It was really interesting today. I’m often looking for how to market my message. It’s quite a complicated message. Trying to get people to understand what I do can be a challenge. So using a story was the perfect way to put it across from my client’s perspective, to give that deeper understanding as to what it is I do and why and how my services might be able to help people. So there was lots of interesting discussion around it and lots of thought-provoking ideas that I can take away and so yeah, a really enjoyable experience.
Chris, I wanted to say how important the work we're doing together is to me and how much clarity it's bringing.
One of the problems being intuitive is that very few people recognise what you do because they don't recognise that facility in themselves. It's taken me a long time to find the mirrors I needed to reflect back who I am and what I'm doing so I could express what my business is serving better. This journey we're taking is allowing me to do that.
Business Storytelling: an Unfair Advantage?
We're all storytellers and every business owner tells many stories. We're so used to storytelling that we become slapdash or don't even notice when we're telling a story.
Stories are told in spoken or written words for an audience. Notes you make from your life experience are not a story - they're your raw material. Business storytellers, the ones who really want to make a difference, develop their skills in these three disciplines:
If you know exactly where you're headed ... it's no fun at all!
Find Stories
How do you find the raw material for your stories? Explore past and contempary stories plus ideas from history, science, data, fairy stories ...
Tell Stories
This is where you take your raw material and craft it into compelling and transforming stories. Stories that capture attention and hold it while you explain about your business.
Share Stories
The media you use to communicate your stories make a difference. A move from spoken to written words (or vice versa), for example, makes a huge difference. This is where you design your story-based marketing strategy.
What's Your Next Step?
Telling Stories: Making Business
Telling Stories is an opportunity to hear a business owner's story and offer feedback. By helping others, you hone your storytelling skills. Meets twice a month on Zoom. Press the button to find the programme:
Find Tell Share Podcasts
Co-hosted by Chris Sissons of Market Together and Jemma Rosenthal of Creative Hearts, "Find Tell Share" covers all things storytelling with a different guest every month. Press the button to find the recordings:
Coaching Options
SAMPLE Stories
from
£
80.00
Work out which Portfolio you need
PORTFOLIOS
from
£
800.00
Build a Portfolio of stories for your Business
BESPOKE
from
£
50.00+
Assistance with your storytelling needs
Fulltime
$
399.99
/year
Simpler, faster and more effective move
Private
$
599.99
/year
Simple, fast and just for you