Podcast recorded on 26 August 2020. Find out what my coaching entails. Includes a brief demonstration of the power of stories in marketing.
I’m having some problems with linking to this Podcast, it’s there but very coy about actually appearing! Either – the Podcast is there and you should get it in audio or maybe in the fullness of time it shall appear:
Or – here’s a link to a page where the Finding Glass Unicorns video should appear.
Christopher John Sissons is a Local Marketing Coach. He’s possibly the only marketing coach whose background is in Community Development. For over 30 years he specialised in local regeneration, community development and participatory methods. For several years, he managed a £1 million per year grants fund. He’s seen the impact of grants on neighbourhoods and experience shows him the key roles businesses play in turning neighbourhoods into communities.
Chris coaches business-owners by encouraging them to find stories from their business and life experiences. He sees three main outcomes. (1) Understanding their business at a deeper level thus enabling focused business development, (2) design of a marketing plan that fits their personal and business needs, and (3) identification of their real work, the work only they can do.